2 Understand customer retention
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Question 1 of 6
1. Question
2.1 Explain the term customer retention
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Question 2 of 6
2. Question
2.2 Explain the benefits of customer retention to an organisation
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Question 3 of 6
3. Question
2.3 Explain the factors that influence customer retention
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Question 4 of 6
4. Question
2.4 Describe techniques used to attract and retain customers
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Question 5 of 6
5. Question
2.5 Explain how to assess the extent of customer loyalty
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Question 6 of 6
6. Question
2.6 Explain the factors involved in customer recovery
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